Empowering customers to create their own chemistry.

Central Barangaroo brings together an ambitious transport-orientated residential, commercial, and retail vision for Sydneys newest foreshore. We were approached to help produce a winning bid submission and presentation for the future development, on behalf of Aqualand’s consortium design team.

The brand idea of ‘Our Catalyst’ anchored the consortium’s vision for Central Barangaroo as ‘a place where diversity unites to inspire, innovate and energise, advancing Sydney’s position as a global city.’ In the collaborative and creative spirit of the future precinct, we worked directly with emerging young Sydney artists to co-create the brand identity – by Sydney, for Sydney.

This visual imagery formed the basis of a dynamic and flexible multimedia identity system, teamed with a unique, musical soundtrack conceived by Sydney-based music producers to express the beauty and diversity of Sydney’s city and harbourside environment.