Built on chemistry

Central Element was growing in size and reputation and needed a brand strong enough to support the business into the future. Our challenge was to create a contemporary new brand strategy, clear brand architecture, brand identity, and launch strategy for this boutique residential developer.

Starting with extensive stakeholder research, we built a robust strategy which celebrated Central Element’s strengths of supportive collaboration and a focus on how people want to live today.

Enigma created a brand identity that was flexible and adaptable using a suite of building blocks that symbolise collaborative partnerships to build people-shaped outcomes. This was all driven by a desire to create forward-thinking designs that adapt to the way people want to live.