Creating the chemistry of natural luxury

In 2019 the Hayman Island resort underwent a significant refurbishment after a 2-year hiatus caused by Cyclone Debbie. That year, Mulpha tasked us to develop a brand identity and marketing campaign for the Hayman Residences, a series of luxury homes perched high on the headland.

Our strategy was to inspire affluent travellers with a sense of the immersive luxury experience offered by the elegant yet understated new residences. Marketing activities targeted high net worth individuals, including a targeted campaign in support of Mulpha’s Boat Show marketing campaign.

Like the resort, the resulting brand identity and marketing collateral is designed to "Redefine Opulence", capturing the beautiful simplicity and natural surroundings of the estates.