Creating chemistry for breathtaking beauty

LSV Hotels tasked Enigma with the development of brand identity and marketing collateral for its high-end Table Cape luxury resort in the North West region of Tasmania. The “exceptional experiential destination” was part landscape, part building (with its 30 fully appointed ocean-facing suites).

Our strategy was to focus on the breathtakingly dramatic experience created by the resort, perched over a 140-metre cliff, where the big skies, wild seas and landscapes converge with the resort’s world class luxury like nowhere else. The Organising idea “Reality Suspended” speaks to a place offering pure escapism whilst leveraging the resort's rare natural location and its ultimate concept.

The resulting fully integrated campaign showcases its stunning design, its world-class facilities along with the natural wilderness of the Bass Straight setting