The chemistry to breathe new life into a local icon

Client
ThirdAge
Project
The Merewether
Expertise
Brand Strategy
Brand Identity
Verbal Identity
Website Design
Media

After sealing the deal to transform Merewether Golf Course, Third.i came to us to deliver a phased approach of community consultation, place brand creation and communication platform for relaunch.

Positioning the development as an exclusive lifestyle destination for affluent over 55yr olds, the brand idea invites people to experience ‘‘A new icon in Merewether’.

‘The Merewether Residences’ name clearly signals the residential offering, brought to life through a palette of natural hues with a touch of gold to nod to those ‘golden years’ of future residents.

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We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW and QLD. We pay our respects to Elders past, present and emerging, and acknowledge the Aboriginal and Torres Strait Islander people who contributed to the development of this website. We advise this website may contain images, voices or names of deceased persons in photographs, film, audio recordings or historical content.