New Holland
We grow through what you go through
Getting under the skin of New Holland Australia, we unearthed the brand truth that for generations, New Holland dealerships have consistently been part of the backbone of Australian farming and construction. Going beyond to help local communities prosper and grow. Going beyond normal service expectations to building multi generational relationships and local sporting sponsorship, New Holland is invested in and has grown with its communities.
Through our integrated brand campaign, we show how at New Holland, ‘We Grow Through What You Go Through’. The many years of shared experiences, the countless ups, downs and everything in between have contributed to the teams knowledge, helping both parties grow. The brand reset campaign is an ode to this ongoing partnership with real staff, real customers and real community members as talent. The distinctive look, feel and tonality of the campaign delivers with empathy and authenticity. Cut-down executions provide consistent hero assets for the three core parts of the business, uniting them at last.
Client
New Holland
Project
We grow through what you go through
Expertise
Creative
Strategy
Media
Full Service
Production
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