CUB
Bringing back the chemistry for an iconic Queensland beer
To reduce the reliance on Great Northern (Australia’s number 1 beer) CUB tasked us to bring back Power’s into the Queensland market, a dormant brand first launched in 1988.
Knowing that State parochialism is on the rise and to tap into territorial pride we re-launched the Queensland icon with a series of billboards across the State. Phase 1 of the campaign announced Power’s is back with the creative platform ‘There’s a lot of catching up to do.’
An idea born from the insight that when old mates get together there’s a whole lot to reminisce about and shared stories to catch-up on. Early indicators point to the brand is quickly cementing itself back into the hearts of Queenslanders.
Client
CUB
Project
Power’s
Expertise
Creative
Strategy
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