Newcastle City Council

Government

13 Feb

Chemistry in full circle

Enigma was tasked to build interest and awareness around the regional city of Newcastle, for investors and talent alike.

An online film which will be promoted on social media, targeting Sydney based skilled workers, business owners and investors, as a way of encouraging them to consider Newcastle as a place to relocate if they’re seeking a more balanced lifestyle.

The campaign: ‘360 Reasons You Should Be in Newcastle’, at its heart was a 360 virtual reality film showcasing the many surprising locations that can be found in the city. The film was directed by Andy Gallagher of VRXP and is the first of its kind in Australia, shot using the world’s leading 3D 360 VR camera, the Z Cam V1 Pro. The film was put to the test in a public activation at Wynyard Park in Sydney, where people were asked to pop on a VR headset and name the eight amazing locations. The twist being that they were all in one incredible place. Newcastle.