AgriFutures Australia
Seeding chemistry through every stage in the agrifood tech ecosystem.
AgriFutures Australia brings together the whole agrifood tech ecosystem at its annual global agrifood tech event evokeᴬᴳ·. With the goal of connecting the agrifood tech ecosystem – locally and globally – to increase collaboration, investment and uptake of technology and innovation within the supply chain, we were challenged to engage a more geographically diverse audience to the west coast of Australia in 2024. This is the first year that the event will be held in Perth WA, so there is an opportunity to mobilise southeast Asian and Asia Pacific region audiences.
The campaign platform challenges audiences to find their exceptional edge at evokeᴬᴳ· 2024. ‘Where agrifood tech meets…’ demonstrates the relationships between the whole agrifood tech ecosystem through mirrored images and dynamic videos from the inside to outside the event. It highlights that evokeᴬᴳ· is the only agrifood tech event that brings the whole value chain into the same room to unlock the potential of technology and innovation to address opportunities and challenges head-on. Initial engagement has been really positive.
The campaign is currently in market, so detailed results will be shared following campaign wrap and evaluation.
Client
AgriFutures Australia
Project
AgriFutures evokeᴬᴳ·
Expertise
Brand Design
Strategy
Government
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