Real Aussie Energy

100% Australian owned

Following Royal Commission inquiry, trust at an all-time low. Churn rates were at an all-time high. Fuelled by concerns re pricing, environment & lack of clarity around ownership.

Despite category distrust, customers trusted Red Energy. Key drivers: 100% Australian owned, Aussie call centre, Snowy Hydro eco credentials. Strategy repositioned Red as the people’s champion of energy.

100% Aussie power helping Aussies with all their energy needs.

Placing the power of “Real Aussie Energy” in customers hands, in their world, making them feel they are part of it. To maximise investment and reach a receptive audience, we analysed sales data to segment and target using Helix Personas.

An integrated campaign off the back of the media strategy and segmentation plan, allowing an always on prominence for Red Energy across NSW and VIC

  • Most trusted brand in energy for 3 years running (Canstar).

  • 62% unprompted awareness (from 10% in 2017).

  • 11% Market share (from 3% share in 2017).

Client

  • RED Energy

Project

  • Real Aussie Energy

Expertise

  • Creative

  • Strategy

  • Brand Design

  • Media

  • Full Service

  • Production

 

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