University of Sunshine Coast

Client
Written By Oliver Bates

It’s all happening at UniSC

To elevate brand recognition and inspire regional students to explore new learning pathways, UniSC needed a compelling and future-focused message. Enigma developed a long-term organizing idea to build brand engagement while executing a full-funnel recruitment campaign to drive immediate inquiries. The goal was to position UniSC as the go-to choice for students eager to create personal and regional progress.

Rooted in UniSC’s ambitious vision, the For a Better Tomorrow campaign showcased its impact—from sustainability initiatives and award-winning alumni to world-class research and future-ready degrees. With a bold and engaging creative approach, the campaign highlighted UniSC’s unique offerings through memorable storytelling, including unconventional yet relatable themes like ‘farting cows and randy koalas.’ A mix of cinema, outdoor, radio, digital, and social media placements ensured broad yet targeted reach, reinforcing the message that it’s all happening at UniSC.

  • 14.5% Growth in domestic commencements in Sem 2 2023.

  • 39% Growth in Open Day registrations in 2023. Highest attendance ever

  • The only university in QLD that grew ahead of Sem 1 2023 QTAC numbers in 2024 (ahead of the sector)

Client

  • University of Sunshine Coast

Project

  • It’s all happening at UniSC

Expertise

  • Brand Design

  • Creative

  • Strategy

  • Media

  • Full Service

 

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Oliver Bates
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