SportsPick

The Real King’s Birthday

When King Charles III decided to skip Queensland on his Australian royal tour, it left the state feeling a little overlooked.

With our new client, SportsPick, we saw the perfect opportunity to turn the snub into a celebration of someone who truly deserved the spotlight – Wally Lewis, the real King of Queensland.

The Real King’s Birthday campaign encouraged Queenslanders to swap the King’s Birthday public holiday for Wally’s birthday by leveraging an often-unused clause in Australian employment law.

With SportsPick’s support, we launched TheRealKing.com.au, making it easy for workers to send holiday swap requests to their employers and giving Queenslanders a day off to honour their own King.

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

Client

• SportsPick

Project

• The Real King’s Birthday

Expertise

• Creative

• Strategy

• Production

Have a similar project? Contact our team