SportsPick
The Real King’s Birthday
When King Charles III decided to skip Queensland on his Australian royal tour, it left the state feeling a little overlooked.
With our new client, SportsPick, we saw the perfect opportunity to turn the snub into a celebration of someone who truly deserved the spotlight – Wally Lewis, the real King of Queensland.
The Real King’s Birthday campaign encouraged Queenslanders to swap the King’s Birthday public holiday for Wally’s birthday by leveraging an often-unused clause in Australian employment law.
With SportsPick’s support, we launched TheRealKing.com.au, making it easy for workers to send holiday swap requests to their employers and giving Queenslanders a day off to honour their own King.
Client
SportsPick
Project
The Real King’s Birthday
Expertise
Creative
Strategy
Production
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